Anyone who has ever played online bingo is probably not surprised by Google’s latest figures which indicate that bingo is head-to-head with poker for the most popular online game. The continued growth of the online bingo industry surpassed the expectations that most predicated. A surge of television advertising has definitely helped this marked boost.

Another likely cause of this surge is Google’s decision to start accepting gaming advertisements for UK based companies that are registered with the gaming commission. The decision was made in October 2008.

This said, all gaming ads on Google however are classified as “non family safe”, so these ads will not show up on anyone’s computers that have the (safe search) filter selected, thus protecting the underage and vulnerable.

Since online gaming can be a touchy subject at the best of times, the industry tends to take their social responsibilities seriously. Most online gaming sites provide visible links to gaming help sites designed to assist those who feel their gambling has gotten out of hand. It is thought that 9.3% of the UK population have partaken in one form of remote gambling or another and remote gaming relates to computers, laptop computers and hand held devices. At the moment statistics are showing that only 2.7% of gaming has been participated in on mobile phones and 2% by the way of interactive/digital TV.

Not only is online bingo readily available on all major online gaming sites, but it also owes much to its popularity to its quick and easy nature. Unlike many casino games, bingo is not difficult to learn and people have been known to win huge sums with little to no experience.